San Diego, California - The San Diego Taxpayers Educational Foundation (SDTEF) has released an in-depth analysis of the economic impact of San Diego Zoo Global throughout the San Diego region. The report, prepared by SDTEF demonstrates the important role of the nonproft conservation organization in supporting the San Diego economy—not only through tourism at the San Diego Zoo and the San Diego Zoo Safari Park, but also through the effect of the budget it applies toward regional purchasing, employment and marketing.
The study—San Diego Zoo Global; 2016 Economic and Fiscal Analysis Impact—assessed the benefit felt by the San Diego region during the centennial anniversary of the organization. This report represents a follow-up to earlier assessments of San Diego Zoo Global’s impact.
“Our entire region is better because of the contributions of San Diego Zoo Global,” said San Diego Mayor Kevin L. Faulconer. “Not only are the Zoo and Safari Park world-class destinations, they create thousands of jobs for San Diegans, add $1.7 billion to our regional economy and lead the way with their conservation efforts. We're tremendously proud of the impact San Diego Zoo Global has had on generations of San Diegans."
According to the report, including both indirect and induced economic impacts, San Diego Zoo Global supported more than 14,000 San Diego jobs and in excess of $1.7 billion in overall regional economic activity. Through taxes generated by operating revenues, retail and tourism/lodging, the report estimates that San Diego Zoo Global created $115.6 million in revenue to state and local governments.
“As a nonprofit organization devoted to saving endangered species, San Diego Zoo Global demonstrates that conservation can also be a good economic choice,” said Toni Atkins, Senate President pro Tempore, State of California. “Through their example, they are helping to set a standard that the city of San Diego can build on, making our city not just the right choice for tourists, but the right choice for people concerned about the environment.”
The study also shows significant growth in the benefit San Diego receives from the organization, despite regional tourism ups and downs since 2013. Overall, San Diego Zoo Global’s economic impact to the region increased by 74 percent during this time.
“San Diego Zoo Global is a tourism and economic powerhouse for our county,” said Ernest Rady, philanthropist and city leader. “Whether you visit or not, the Zoo and Safari Park improve the quality of life for every resident. No matter where I travel, when I say I am from San Diego, I am always asked about our Zoo.”
During this time, San Diego Zoo Global has also seen a significant increase in its effect on regional employment, showing a 56 percent increase in additional jobs from 2013.
“We are so proud to be part of the San Diego Zoo Global team,” said Victor Torres of Teamsters Local 481. “Not only do we, as partners, contribute to supporting America’s Finest City; at the same time, our team saves endangered species from extinction.”
This recently released study is the third in a series of economic impact studies that have been done by the San Diego County Taxpayers Association since the late 1990s. These studies work to provide a deeper understanding of the role of San Diego Zoo Global in the San Diego regional economy, examining associated economic and fiscal impacts including ongoing operations of two public-facing parks (the San Diego Zoo and the San Diego Zoo Safari Park) and visitor spending attracted to the region by the communications efforts of San Diego Zoo Global.
“We have always been proud to be associated with a community that feels so strongly about saving species that they have continued to support our efforts for more than 100 years,” said Douglas G. Myers, president/CEO of San Diego Zoo Global. “We are delighted to be able to give back to the city of San Diego and look forward to the next 100 years, working together to make this community a destination for nature lovers, scientists and conservationists as we all work together to save our environmental heritage.”
The San Diego County Taxpayers Association (SDCTA) is a nonprofit, nonpartisan organization dedicated to promoting cost-effective and efficient government and opposing unnecessary new taxes and fees. The San Diego Taxpayers Education Foundation is the research arm of SDCTA.Founded in 1945, SDCTA has spent the past seven decades saving the region’s taxpayers millions of dollars, as well as generating information to help educate the public.
About San Diego Zoo Global
Bringing species back from the brink of extinction is the goal of San Diego Zoo Global. As a leader in conservation, the work of San Diego Zoo Global includes on-site wildlife conservation efforts (representing both plants and animals) at the San Diego Zoo, San Diego Zoo Safari Park, and San Diego Zoo Institute for Conservation Research, as well as international field programs on six continents. The work of these entities is made accessible to children through the San Diego Zoo Kids network, reaching out through the internet and in children’s hospitals nationwide. The work of San Diego Zoo Global is made possible by the San Diego Zoo Global Wildlife Conservancy and is supported in part by the Foundation of San Diego Zoo Global.